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Costly
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You opened Instagram. $5.00 charged. Stay focused.
Costly
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You opened X. $5.00 charged. Work more, yap less.
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Costlynow
You opened TikTok. $5.00 charged. Don't scroll away.
Costly
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You opened Reddit. $5.00 charged. Better things to do.
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You opened Discord. $5.00 charged. VC Later.

Bet Against Addiction

Costly is a behavioral accountability app for iPhone and Mac that connects your focus to real, measurable stakes. You set your own rules: how long you'll stay focused, which apps you'll block, and how much you're willing to risk if you break them.

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Costly App Preview - iPhone notification showing penalty system

ATTENTION SPAN TRAINING

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How It Works

A system that makes distraction expensive and progress rewarding

When you start a focus session, you stake a small deposit from your Costly balance. As long as you stay off your blocked apps and remain active within your timer, your deposit remains untouched and continues to grow in value inside your account.

If you break focus by opening a distraction, pausing your session, or tampering with settings, Costly instantly issues a small penalty charge via Stripe. These penalties accumulate into your in-app balance, which you can only withdraw once you've achieved specific personal goals, such as a set number of clean hours or streak days.

Built with real technology, not loopholes

Costly uses a secure, cloud-synced architecture powered by Convex for real-time data synchronization across all your devices. Cross-device syncing ensures your focus sessions, penalties, and progress are instantly updated whether you're on your phone, tablet, or computer.

Financial transactions are handled through Stripe and Plaid integration, providing bank-level security for deposits and penalty charges. Alpaca Markets integration enables your deposits to grow through low-risk investments, turning your focus sessions into a genuine wealth-building mechanism.

App blocking is handled natively through Apple's FamilyControls and ManagedSettings frameworks, meaning blocked apps are truly restricted during active sessions—no workarounds, no exceptions.

Minimalist by design

The app's interface follows a Liquid Glass design language: a monochrome interface with subtle colors and a dark, reflective silver aesthetic inspired by composure and clarity. Every element is built for quiet immersion: rounded cards, subtle blurs, ambient reflections, and smooth transitions that make the UI feel alive but not distracting.

The minimal design philosophy extends to every interaction—no unnecessary animations, no distracting colors, no visual noise. Just clean, purposeful interfaces that fade into the background while you focus on what matters most.

Coming soon: Multiplayer accountability

The future of focus includes multiplayer accountability with friends and family. Share focus sessions, create group challenges, and build supportive communities around productivity. When you're struggling to stay focused, your accountability partners can provide gentle encouragement or even help cover penalty costs.

Family members can create shared focus goals, track each other's progress, and celebrate milestones together. Friends can form focus groups for study sessions, work sprints, or creative projects. The social element transforms individual discipline into collective achievement.

Additional features in development include advanced analytics, custom penalty structures, integration with productivity tools, and AI-powered focus coaching based on your behavioral patterns.

Development Roadmap

Our planned features and development timeline for Costly

Swipe to explore phases
Phase 1
Foundation
CompletedQ4 2025

Core app infrastructure and basic functionality

100% Complete
  • Native iOS app with FamilyControls integration
  • Stripe payment processing setup
  • Convex cloud database architecture
  • Clerk authentication system
  • Basic UI/UX implementation
Phase 2
Core Features
In ProgressQ1 2026

Essential app blocking and penalty system

65% Complete
  • App blocking via ManagedSettings framework
  • Penalty charge system with Stripe
  • Session timer and focus tracking
  • Basic user dashboard
  • In-app balance management
Phase 3
Accountability
PlannedQ2 2026

Advanced penalty and reward systems with streak tracking

0% Complete
  • Penalty escalation tiers
  • Streak tracking and rewards
  • Withdrawal goal requirements
  • Tamper-proof enforcement
  • Advanced analytics dashboard
Phase 4
Premium
PlannedQ3 2026

Subscription model and advanced features

0% Complete
  • $2.99/month premium subscription
  • Advanced block list customization
  • Difficulty multiplier settings
  • Reward tracking and history
  • Priority customer support
Phase 5
Enterprise
PlannedQ4 2026+

Enterprise features and platform expansion

0% Complete
  • Plaid bank integration
  • Team accountability features
  • API access for developers
  • Advanced team analytics
  • Multi-platform support (Android, Web)

Get In Touch

Ready to transform your focus habits? Join our waitlist to be the first to experience Costly when it launches.

A fair and transparent model

Costly's pricing is simple: a $2.99/month subscription unlocks all premium features, including advanced block lists, custom difficulty multipliers, and reward tracking. No data selling & no ads.

Account deposits are always held securely through Stripe and can only be withdrawn by meeting focus goals. If you delete your account, all remaining deposits are forfeited as part of the accountability framework: a reminder that follow-through matters more than refunds.